The wraps are off new look at Neil Beer Holden

May 09, 2018

Seymour is getting an exciting look at Holden’s cutting-edge Dealership of the Future program.

The one that has dramatically upgraded the look at Neil Beer Holden in Emily St.

Dealer principal Greg Beer said the upgrades have been designed to put a fresh new face to the national dealer network in line with the company’s change to a volume automotive importer.

He said the wraps recently came off the first showroom to wear the new corporate identity and now it has arrived in Seymour.

Holden’s director of Future Dealership Experience, Narelle Stack, said “we’re calling this program the Dealership of the Future as we believe dealerships such as Neil Beer Holden at Seymour will create infinite possibilities for our customers”.

“While you’ll see a new look to Holden dealerships right across the country, the program goes beyond how we look,” she said.

“The Dealership of the Future program aims to further enhance the exceptional customer experience by reimagining our processes, upskilling our people, utilising smart technologies and reinvigorating our spaces to empower our people and our customers.

“Holden dealerships are destinations to experience the Holden brand.”

Greg said the “reimagined Dealership of the Future will offer a more immersive, personalised and transparent experience for our customers, their families and community to discover the possibilities created by the Holden brand”.

‘‘Holden engaged third-party, Australian design specialists as well as the GM Detroit design team to design a suite of internal and external signs and wayfinding that matches the new brand intent for Holden,” Greg said.

“The design brief was centred around Future, Premium and the new Holden brand, while the aesthetic focuses on being gender neutral, understated, yet elegant.

“Through vigorous testing, feedback and the production of prototypes, the final design was confirmed and we are delighted to be able to bring it to our customers in particular and Seymour and district in general,” he said.

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